Formatting basics
- Length: 800–1,000 words (unless specified)
- Font: 11–12 pt Arial, Calibri or Times New Roman
- Spacing: 1.15 to 1.5
- No headings — write in flowing paragraphs
- Name and programme in the file name
Five-paragraph structure
- Introduction: a specific moment or problem that drew you to the field
- Academic background: relevant subjects, projects, results
- Professional experience: roles, impact, skills
- Why this programme and university
- Career goals and conclusion
Tone
Confident, specific and honest. Avoid quotes, clichés and dramatic childhood stories.
Key takeaways
- Every paragraph should answer “why you?”
- Customise the “why this university” paragraph
- Get feedback from at least one expert reviewer